Research effectively supporting the development of key brand areas
We have extensive experience in researching various industries.
RESEARCH
What makes us unique
We help understand and explore consumer behaviors by utilizing practical knowledge in communication, brand building, and marketing strategy.
We deliver reliable insights that help comprehend market realities and support business and sales growth.
We specialize in tailor-made projects—both qualitative and quantitative—customized to the category and the Client's needs.
We conduct a wide range of research using both modern and proprietary research techniques. We provide clear results, comprehensive conclusions, and straightforward recommendations.
FGI, EFGI, ConceptLab, Affinity Group, Clash Groups, Creative Groups, Consumer Connection, IDIs, Dyads, Triads, Ethnography, Consumer Journey. Additionally, we apply methods such as @FGI, @IDI, BBD, UX, Forums, Blogs, Diaries, Virtual Ethnography, and Desk Research.
Segmentation studies, U&A (Usage and Attitude) studies; brand awareness research. Concept/product/packaging/communication/advertising tests. Tracking studies: brand, advertising, needs, customer and employee satisfaction and loyalty, Customer Journey. Pricing research (Conjoint, PSM, BPTO, DPA), packaging research, shelf tests and heat maps, Max-Diff.
Our workshops offer an in-depth analysis and understanding of key issues while facilitating the development of tailored solutions. Our webinars provide comprehensive insights into various social groups, their needs, challenges, and behaviors.
