Our Methods

We conduct a wide range of ad hoc research

We have extensive experience in researching various industries.

RESEARCH

Research effectively supporting the development of key brand areas

We help understand and learn about consumer behavior by applying practical knowledge about communication, brand building, and marketing strategy.

  • We specialize in tailor-made projects (qualitative and quantitative) , adapted to the category and needs of the Client. Our strengths are a deep understanding of the problem and very close collaboration at four different stages of brand/service development.
  • FGI (Focus Group Interview), EFGI (Extended FGI), Mini grupy, ConceptLab, Affinity Group, Clash Goups, Creative Groups, Consumer Connection, Metaphoric interviews, IDI (In-Depth Interviews), Dyads, Triads, Ethnography, Consumer safari BBD, @FGI, @IDI, Forums, Blogs, Diaries, Workshops.
  • Segmentation studies, U&A (Usage and Attitude) studies; brand awareness research. Concept/product/packaging/communication/advertising tests. Tracking studies: brand, advertising, needs, customer and employee satisfaction and loyalty, Customer Journey. Pricing research (Conjoint, PSM, BPTO, DPA), packaging research, shelf tests and heat maps, Max-Diff.
  • Methodological consultations, consumer recommendations, development of scenarios and questionnaires for research. Statistical analyses: factor analysis, correlation, discrimination, correspondence, regression, cluster analysis, CHAID, TURF (Total Unduplicated Reach And Frequency), SWOT. Communication in Social Media on the Instagram platform Socjolozki.pl.

Qualitative research in Poland and Europe

FGI, EFGI, mGE, IDI, @FGI, @IDI, triads, dyads, ethnography, Concept Lab, BBD, forums, blogs, diaries

Quantitative research n Poland and Europe

 

CAWI, CATI, CAPI

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