We have extensive experience in researching various industries.
RESEARCH
Research effectively supporting the development of key brand areas
We help understand and learn about consumer behavior by applying practical knowledge about communication, brand building, and marketing strategy.
We specialize in tailor-made projects (qualitative and quantitative) , adapted to the category and needs of the Client. Our strengths are a deep understanding of the problem and very close collaboration at four different stages of brand/service development.
Segmentation studies, U&A (Usage and Attitude) studies; brand awareness research. Concept/product/packaging/communication/advertising tests. Tracking studies: brand, advertising, needs, customer and employee satisfaction and loyalty, Customer Journey. Pricing research (Conjoint, PSM, BPTO, DPA), packaging research, shelf tests and heat maps, Max-Diff.
Methodological consultations, consumer recommendations, development of scenarios and questionnaires for research. Statistical analyses: factor analysis, correlation, discrimination, correspondence, regression, cluster analysis, CHAID, TURF (Total Unduplicated Reach And Frequency), SWOT. Communication in Social Media on the Instagram platform Socjolozki.pl.