Our company was born out of love for research and the need for freedom. It was built on four cornerstones – four people with four very different personalities. An energising concoction emerged, and even if it does boil over, it’s only so we’d learn something new, so we’d grow in strength, so we’d unleash new force for further research activities.
We could go on and on about the capabilities, the tools… but the fact is that our biggest asset is our people: their experience, their broad knowledge of the consumer, and their passion for Research.
Our team comprises 30 experienced specialists in research, marketing, sociology and the social sciences.
CEO, partner at ircenter
Sociologist, quantitative researcher, mentor. The initiator and leader of projects focusing on social groups: Activation HUB, Women Power, Silver Gen.