Our company was born out of love for research and the need for freedom. It was built on four cornerstones – four people with four very different personalities. An energising concoction emerged, and even if it does boil over, it’s only so we’d learn something new, so we’d grow in strength, so we’d unleash new force for further research activities.
TEAM
We could go on and on about the capabilities, the tools… but the fact is that our biggest asset is our people: their experience, their broad knowledge of the consumer, and their passion for Research.
Our team comprises 30 experienced specialists in research, marketing, sociology and the social sciences.
Dorota Peretiatkowicz
CEO, partner at ircenter
Sociologist, quantitative researcher, mentor. The initiator and leader of projects focusing on social groups: Activation HUB, Women Power, Silver Gen.
Sociologist, qualitative researcher, moderator, speaker. The initiator and leader of projects focusing on parents and children: Gen. Alpha, Young Adults
Economist, statistician, quantitative researcher, speaker, lecturer. In charge of syndicate projects and helps clients match research options to their business requirements
Degrees in mathematics and biology. Specialises in research studies on new technologies and complex analyses. Responsible for the company’s administration and finances
