Segmentation and U&A research

We are champions of segmentation – we know how to unscramble reality in relation to our client’s needs, and we really like doing so.

Research areas

Segmentation, U&A; brand awareness,  concept, product, packaging, communication, advertising tests, brand and advertising tracking studies, client and employee satisfaction and loyalty, customer journey, pricing (conjoint, PSM, BPTO, DPA), packaging (shelf testing, heat maps)