Specializations

OUR APPROACH

We discuss all topics with our respondents

We understand well the needs and tensions the consumers have

  • The moderators working with us have many years of experience, and have a good understanding of various sectors.
  • We know how to increase respondents’ engagement and the honesty of their comments during qualitative interviews.
  • We apply a wide range of qualitative research techniques, such as in-depth interviews, projective techniques, observation, behaviour analysis, gamification and storytelling.
  • We have practical experience in conducting qualitative consumer research and B2B studies.
  • We like and apply our own research techniques in order to delve more deeply into the project’s subject matter.

We’re the masters of segmentation and U&A research, as well as various rapid tests and measurements

We implement multi-source analysis models. We can put data in order and provide qualitative segment descriptions

  • The surveys we carry out , both large and small, are prepared comprehensively with an important focus on the main purpose of measurement.
  • We take into account all measurements and criteria necessary for understanding and describing the group or population being studied.
  • In our work on segmentation we draw from sociological and psychological theory as well as elements of social psychology.
  • We present the findings and conclusions from our studies in an attractive format, on each occasion tailored to the needs of our audience.

We run workshops and training for our clients

We disseminate knowledge and develop solutions

  • Our qualitative team: Magda, Beata, Magda, Kasia, Natalka, Weronika
  • Our quantity team: Magda, Agnieszka, Kamila, Dorota, Kuba, Piotr, Janusz, Michał

Research areas

Segmentation, U&A; brand awareness,  concept, product, packaging, communication, advertising tests, brand and advertising tracking studies, client and employee satisfaction and loyalty, customer journey, pricing (conjoint, PSM, BPTO, DPA), packaging (shelf testing, heat maps)

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