Segmentation and U&A research

We are champions of segmentation – we know how to unscramble reality in relation to our client’s needs, and we really like doing so.

  • Our segmentations have, on every occasion, been drawn up for the client in question.
  • Our research has been used in population descriptions, and in workshops aimed at understanding attitudes.
  • When working on segmentation we use sociological and psychological theories, as well as elements of social psychology.
  • We strive to apply the method of introducing segmentation into an organisation in an attractive and engaging way, always adjusting to take account of the prevailing rules.
  • We have also created sociological segmentations allowing for broader implementation.