Segmentation and U&A research
We are champions of segmentation – we know how to unscramble reality in relation to our client’s needs, and we really like doing so.
Our segmentations have, on every occasion, been drawn up for the client in question.
Our research has been used in population descriptions, and in workshops aimed at understanding attitudes.
When working on segmentation we use sociological and psychological theories, as well as elements of social psychology.
We strive to apply the method of introducing segmentation into an organisation in an attractive and engaging way, always adjusting to take account of the prevailing rules.
We have also created sociological segmentations allowing for broader implementation.
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