Historie a poslání

IRCenter to je jednou z prvních výzkumných agentur na polském trhu, které se soustředí na slučování výzkumných a technologických perspektiv. Díky inovativnímu přístupu k datům pocházejícím z digitálních médií a spolupráci s předními dodavateli marketingových technologií byla firma schopna implementovat nové výzkumné metodologie (mimo jiné výzkum sociálních médií nebo výzkum SEO/SEM), které představují efektivní doplnění tradičních výzkumných technik (internetové ankety, kvalitativní výzkumy, kvantitativní výzkumy).

Posláním IRCenter je předložit konkrétní insighty připravené k implementaci a doporučení, jejichž cílem je nárůst obchodu z digitálních médií našich klientů (profitable decisions). Při naší práci se opíráme o následující zásady:

  • Spojování perspektiv jak na úrovni výzkumných technik, tak analyzovaných dat, díky čemuž jsme schopní předložit výsledky a doporučení, která překračují pouhá kvantitativní shrnutí;
  • Holistický přístup k digitálním médiím nám umožňuje komplexní analýzu přítomnosti značek a konzumentů v síti, která se neomezuje pouze na jeden kontaktní bod.
  • Agile research, čili bezprostřední iterační práce na výzkumném projektu, který na jedné straně umožňuje udržet náklady výzkumného procesu na relativně nízké úrovni, na druhé má zase vliv na lepší poznání zkoumaného tématu;
  • Data consultancy, čili spojování dovednosti analýzy kvantitativních dat (mimo jiné SPSS, R) s kvalitativní analýzou názorů a obsahů publikovaných spotřebiteli v našich sociálních médiích.

Firma vznikla v roce 2010 jako jeden z prvních dodavatelů vyhrazených nástrojů k monitorování sociálních médií a analýze facebooku. V průběhu pěti let od okamžiku vzniku využilo služeb agentury více než 100 firem a institucí, které aktivně působí v digitálních médiích (a nejen to).

Zespół


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    Funkcja President of the Board Opis 4 Hobby Kontakt Telefon: +48 696 435 672 E-mail

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    Funkcja Opis 3 Hobby Kontakt Telefon: E-mail

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    Funkcja Board Advisor Opis 5 Hobby Kontakt Telefon: +48 502 196 061 E-mail

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    Funkcja Admin Opis 1 Hobby Kontakt Telefon: E-mail

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    Funkcja Senior Project Manager Opis 7 Hobby Kontakt Telefon: +48 698 367 513 E-mail

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    Funkcja Opis 8 Hobby Kontakt Telefon: E-mail

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    Funkcja Admin Opis 1 Hobby Kontakt Telefon: E-mail

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    Funkcja Project Manager Opis 9 Hobby Kontakt Telefon: +48 22 127 07 40 E-mail

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    Funkcja Admin Opis 1 Hobby Kontakt Telefon: E-mail

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    Funkcja Admin Opis 1 Hobby Kontakt Telefon: E-mail

Klienci i referencje

Doporučujeme IRCenter jako sociální média poskytovatele monitorování, jakož i poradenské agentury v případě digitální zákaznického servisu nebo digitální markeitng činnosti.

— Saatchi & Saatchi Poland Sp. z o.o. / Marek Palak, COO Saatchi & Saatchi Group Poland

IRCenter nám poskytuje monitoring a analytika sociálních médií (..) Služba je poskytována s nejvyššími standardy možné z hlediska zákaznického servisu nebo technologie a marketingové pomoci.

— Kompania Piwowarska S.A. / Filip Barański, Interactive Manager

IRCenter nám poskytuje přístup k webové Je možné ho panelu (..) v roce 2014 jsme provedli řadu velkých quantiative studií podporovaných analýzou sociálních médií (..)

— Havas Media Sp. z o.o. / Anna Kuropatwa, Data Insight Director

IRCenter nám poskytl informace o nejvlivnější Twitter, Facebook a blogospher uživatelů s cílem podpořit #KibicujZTesco kampaň (..)

— Tesco Poland Sp. z o.o. / Wit Nirski, eMarketing Manager

Rekrutujemy

Aktualnie poszukujemy kandydatów na stanowisko

  • Spcjalisty ds. marketingu internetowego
  • Junior Researcher

Od kandydatów wymagamy bardzo dobrej znajomości języka angielskiego, pakietu Office oraz korzystania z narzędzi do zbierania i analizy danych. Mile widziany osoby z min. 2-letnim doświadczeniem zawodowym w branży badawczej lub reklamowej.

Jeśli jesteś zainteresowany napisz do nas korzystając z formularza kontaktowego.

Rekrutujemy