Products

Combining research perspectives and integrating different data sources to deliver practical recommendations on brand marketing and product development.

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Innovation Development

Photo credit to https://essayontime.com.au. As the communication technologies develop, more and more significance is gained by new forms of direct cooperation among the consumers or between the…

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Communication Efficiency

Being able to contact the target group practically immediately allows the marketers not only to optimize the marketing message on the fly, it also enables them to build…

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Digital Consumers

The new generation of consumers, who have been surrounded by digital technologies from early childhood, is now taking the floor and imposing its own market rules….

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Digital Purchase Journey

The journey a consumer takes from becoming interested in the given offer – from analysing alternatives, purchasing and having the experience (NPS) to long-term loyalty – is…

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Digital TV

The internet and the television are now merging. Each of them may have a positive influence on the other. IRCenter helps you improve the ratings of TV…

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Building Brands Online

Effective brand management in digital media is more and more frequently related to brand managers’ skill of using data from multiple digital touchpoints. A marketing strategy based…

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Liquid Content

The effects of the content marketing activities helps optimize media costs in the organisation (e.g. Coca Cola Content 2020) and increase sales both for content…

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Omnichannel Marketing

The development of e-commerce, despite its high value increase year-to-year, accounts for a relatively low share of total commerce in Central & Eastern Europe. Nevertheless, the…

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