The internet and the television are now merging. Each of them may have a positive influence on the other. IRCenter helps you improve the ratings of TV and video content using digital communication channels. Our solutions are based on analysing data from multiple independent sources. In this way, we support video content creators, TV creators and digital TV publishers.
Video and TV solutions offered by IRCenter:
- increasing popularity of video content on TV and VoD thanks to analysing data from telemetric panels, online traffic, searches, online views and data from social media;
- tracking the image of shows, channels and TV brands online, i.e. what the Internet-users are saying about individual media, TV channels, shows and other productions?
- reviewing the show offer of VoD platforms – a dynamic scan of content published in VoD platforms;
- measuring the popularity of VoD content – performed among the users of a dedicated VoD users panel;
- measuring efficiency of video content online – how do the videos do, how frequently are they commented on, liked, and recognized by brand users and how often do they influence purchase decisions.